I started to work with a social media management company who provides PR services too, the firm work for celebrities and make sure that they are seen everywhere to increase the face value. I was excited about the work in got into. I was always a fan of big celebrities and the glam world, and here I was working amidst them, or at least for them. All my friends and circle was jealous of the job I was in. and I think it was only fair. Yes I too would have been jealous of some who would be in a profile like mine.
The stress that took away the excitement
Entering the office I had big dreams, I was sure I would just be around film stars every time. I would be with them talk to them work for them and will get a hang of the glam world I has always seen from a distance. I would get an entry card for each of my visits to the stars office and they would answer my question and follow my direction so that I make them look the best when they are in public. My dreams were all shattered when I started my first assignment, my boss asked me to list down the events that were happening in the city in the next week. I thought I would be making a list and them will work with a start to finalize, which event suits best for him, and then we will make an appearance there. My whole day was spent finding the details and it took me hours to get the list together. At the end I just wanted to go home and sleep , I have been working on such list for days now.
The reality Bite
The dreams I had started my work as a social media marketing agency work with are far from coming true. I have been working with the form for a while now. And my days are spent tracking events making calls, scheduling meeting and passing the information to my seniors who make such meeting with the stars. All I have come close to is the answering question on the stars behalf on social site and wishing every one festival on the stars behalf. I have only one in a while seen a star in the office who would still be surrounded by his own security my office seniors and guards. But I hope this will change in a few years and I will be the one scheduling meetings.
In the present day of cutthroat competition, it has become increasingly difficult for any business to survive in the highly volatile markets. Businesses are leaving no stone unturned in luring customers through various strategies. No matter how good your services are, if you do not have a good reputation among your potential customers, your businessrisk the chances of failing to realize its full growth potential. This is when even I realized how important word of mouth is. Popularity and well-planned publicity among in the public sphere plays a considerably determining role in the prosperity your business is likely to achieve.
Your savior in disguise
I was unsure about how to go about publicizing my brand in the social media sphere, and that is when the idea of handing out this herculean task to a Social Media Management Company came to my rescue.They make it easier for people to interact and know more about your brand through an active presence on all major social platforms and social networking sites. I was no longer worried about maintaining and regularly updating my blog and website and thus, could concentrate more efficiently on the other key aspects of my business.
Weapons of social media
The right type of social media marketing companies ensures that they effectively drive people towards your programs and help expand the customer base. I was wholly satisfied with both online as well as offline management. I was no longer worried about monitoring inbound and outbound conversations about my brand name. My customer base skyrocketed in no time. They employ all the right social media tools and carry out their job to perfection.
Managing multiple social media profiles becomes as easy as any other task. I would say based on my personal experience, it always proves extremely profitable to integrate social media with your current marketing plans and strategies for optimized benefits.
Whether it is Facebook, Twitter, LinkedIn, Pinterest, YouTube, or blogs, when they are given proper focus and cognizance, they can work wonders. Throughout my entire business period in the last five years, I was pretty negligent to use all these personal communication tools to expand my business. But in the past two years, I see a complete different scenario ahead by the way my business has expanded all through its way. These social networking sites, when used with combination with the marketing and the operational strategies,can reach each and every person at a time.
Planning an effective social strategy is a very crucial factor in each and every business development plan. Unfortunately, in today’s world, the business owners lack enough resources and time. This leads to stunted business growth and it hinders the business expansion.
So what exactly does the Social Media Management Company do?
Social media marketing services help all the business owners and managers to get more profit from their social media presence. The different niches in which I found my social media management company expertise are the social media strategy and management, relationship ship marketing, blogging, content development, online media coaching, social media metrics, tracking and various other aspects that will help you business flourish and reach the higher levels of expansion.
During my entire business career, I have noticed one thing very vividly. And it is that a business cannot grow in a fully fledged manner without the help of a company that can take care of your ideas, imaginations and transform them into campaigns and contests. Envisioning your ideas in the way that you want is exactly what the social media management companies do.
Their mission and vision
The social media management companies mainly support the businesses with a power of digital media and provide a 360 degree marketing solutions. They mainly offer bundled digital marketing solutions. It also makes a point to coordinate the online presence of your brand and implement some creative and innovative social media campaigns. Their main intention and focus is to increase the brand value and the brands online reputation and increase positive customer’s interactions, making your brand excellent amidst the other brands.
Challenges and targets
Through social media marketing companies, you can face all the challenges related to the social media. Once the objectives and goals of your business are merged with the social media efforts, then there is a beautiful overall marketing plan. Their team will provide you the strategic directions along with the various management services. The expertise and experience of the social media management team can take your business to heights you have never experienced.
While browsing through the internet I saw these ads on the sides, also I saw that a lot of information was shared on the social networking sites, which for me was just to stay connected with my friends.
The inception of the idea
Over a period of few days I made it a point to check regularly what all-new things are happening on the internet social networking sites. I got to read about the SEO content. To my surprise there was a whole new world out there. I am a small bakery owner and was running my business fairly well. But this new awakening got me thinking. Was it possible for me too to use the web world to create more awareness about my shop and what new products and services I should include so as luring more customers? I was fairly satisfied with my business and it was taking care of my expenses really well. But the new world caught me in its circle and I wanted to learn the meaning of social media. I thought SEO is something that is not for me, who has a very small business. It is possibly for those who run big forms and earn I millions.
What all changed after the new technique.
I started with the social networking site by creating a web page; to my utter surprise all my updates from it were well received. In a few days I started getting private messages regarding a few suggestions or orders. I would spend hours replying and thinking of how can I take the suggestions into practice so as to improve the service. People from all ages were replying. With the help of my sons friend I created a web page too were I would share my recipe and tips. He taught me a lot more about social media marketing services but it was too much for me to handle. I was happy with my web page and social networking sites response. I was once surprised when I had a customer who asked me about a product I was planning to start. When I asked him where did he learn about it he told me the source was the social networking site and he thought it was a good idea. I was used to discussing things with the regulars but a total stranger wishing me luck and sharing his appreciation really made my day.